Running out of subjects to blog about, but got a little help as I read Mara’s blog about groceries.
Almost every store, nowadays, have some kind of loyalty card so at the check-out they keep asking you for your card … always. Stores I hardly ever visit, I don’t care about, but I do have three cards: our ‘main’ grocery store (the one we frequent most), the ‘other’ grocery store and the drugstore. They all have smartphone apps, so you really don’t have to carry those cards around.
Our grocery store started this system about a year and a half ago … perhaps two, even. It’s a rather nifty system. When the card was brand new, you didn’t have anything there, but after a few weeks of shopping and using the card, products started to appear on the list. Products that “had points on them”. The longer you kept using it, you started to notice and exactly the products you normally would buy, came up on the list. Psychologically, that felt good in a way, as you figured you’d buy those items anyway, so a few points wouldn’t hurt. A frozen pizza, for example, could render you 1,000 points one week and if you buy two at the same time, you get 2,000 points. That’s two bucks! “Not much!”, you might say, but it’s definitely better than nothing at all. Especially if it so happens that your favourite pizza is on sale that week.
In the app, you see immediately how many $$ you have to redeem. We did a little extra grocery shopping the other week, filled up on staple items … the amount turned out to be over a hundred dollars, and I emptied out the points account … i.e. paid with our accumulated points. It felt pretty good 🙂.
That’s the only card I really care about. I doubt the big chain store loses a single cent on this system — it’s merely a way to make you feel good … and I do 🙂. I also think this store has found a clever way of carrying out this system.
Quite often they throw in ‘bonus items’ … like now, last Spring, there were quite a few gardening items for example … plants, fertilizers and stuff like that. Seasonal stuff …