the worst so far [126/365]

Like everybody else, I’ve seen many, crappy commercials on TV. In general, they’re better here, in North America than back home in Sweden.

For a few months now, I’ve noticed one that’s so bad, in my eyes, so it’s actually caused me to write a blog post about it. When I made an Internet search for it, I learned that it first aired on SuperBowl. That, I did not know, because I don’t watch SuperBowl.  It has gained a lot of media attention, which is not surprising, because it’s so bad. It’s like a hallucination. It makes me want to shoot the TV when it comes on.

I’m mostly curious about how they were thinking, the ones that came up with it. The amounts of money a TV-commercial costs in general, a SuperBowl ad in particular, are unfathomable! The only thing I can see is that it sure is attention grabbing, but not in a positive way. Perhaps any attention — even though negative — is better than no attention?!

It’s Mountain Dew and it’s called Puppy Monkey Baby. Judge for yourself.

 

36 thoughts on “the worst so far [126/365]

  1. David Bennett

    Horrible.

    All I can say is, you are not the intended audience.

    Question: Who is????!!!! And what do they think that there is about themselves that makes this appeal to them?

    Reply
      1. David Bennett

        I wonder what is was intended to appeal to? Maybe that the three guys were young and friends and independent and grown up and ‘out of nappies’ and could do what they wanted? ??

        Reply
        1. Rebekah M

          I read somewhere, that they’d put together three things they thought all people would consider cute and loveable. None of these three things appeal to me, at least — just the very thought of having a monkey in the house is disgusting. It represents nothing of what I find cute in life. Bring on lambs, bunnies, kittens … whatever, but not this — it freaks me out.

          Reply
  2. Mara Eastern

    What the f*ck is THAT?? Diapers, potentially disease carrying monkeys and mutated monsters licking your face? Yep. That’s what I always dreamed of. They should have thrown in a naked woman for good balance. I imagine the idea was to draw attention withou straining the audience intellectually too much/at all. In this sense it works.

    Reply
          1. Mara Eastern

            I took a few screenshots, I’ll share them later when I get home. I don’t think it’s me doing anything wrong. Other blogs behave normal when I try to comment on them.

            Reply
            1. Rebekah M

              I’ve just been through all the settings. They’re okay. SO I applied Twenty Fifteen instead, thinking it was perhaps a theme issue.

              Reply
              1. Mara Eastern

                Hm, I can still still your Sapor theme, and the commenting still doesn’t work. Sent you a mail with my hypothesis. The self-hosted blogs in general are shamefully poorly incorporated in the WordPress flow. Maybe intentionally, maybe I’m just paranoid.

                Reply
                1. Rebekah M

                  I remember now, this issue has occurred once before! Same thing, a blogging buddy was unable to comment from her iPhone in that case. That went so far, after I brought it up with WordPress themselves, so several staff people followed my blog to see what was going on. I don’t remember what they did, but it was fixed eventually. At first, they were baffled.

                  Reply
                  1. Mara Eastern

                    Oh, WP people didn’t know? How come? I mean, you are supposed to test everything thoroughly before you release it, right? It’s such a basic issue that it’s hard to imagine how it could escape anyone’s attention.

                    Reply
                    1. Rebekah M

                      That’s what one would think. There’s the JetPack plugin that enables the connection between .com and .org, and therein lies the problem. They didn’t know what the problem was, and they tried on their own phones. Eventually they must have sorted it out, because after a day or two, everything was fine. I never asked them what they did. I’m going to look and see if I can find the conversation I had with them, and bring it to their attention– perhaps they logged what they did to solve it.

                    2. Mara Eastern

                      I would have thought that all phones connected to the internet have more or less the same version of Android, at least my system updates automatically, so I would assume that if something doesn’t work on one Android device, it probably doesn’t work on others too. The same for iPhones. Jetpack is nice but nowhere as good as what comes with the WP-hosted sites.

                    3. Rebekah M

                      They’d all be the same Android and same iOS as long as you update. I just got a message from them and am going to try something. By the way, this issue has nothing to do with mobile — it’s the same on the web too. We’ll see what happens in a while.

                    4. Mara Eastern

                      Yes, you’re right, it’s ultimately not a mobile issue, as the same happens on desktop. I’m curiously awaiting further developments.

    1. Rebekah M

      Yes, and imagine seeing this several times a night. Some people seem to have learnt to, somehow, “turn off” their minds when commercials come on, but I can’t. I watch them all.

      Reply
  3. AYR

    I also wonder how the people that pay for the many really bad commercials can waste their money by okaying something like this. I can’t believe people get paid to design this crap

    Reply
    1. Rebekah M

      No, I know! It’s something new that Mountain Dew is trying to introduce. This commercial would prevent me from even tasting it.

      Reply
      1. joannesisco

        Once upon a time, I actually liked Mountain Dew and drank gallons of it – and Dr Pepper – in university.
        I suspect I would go into sugar shock if I had some today :/

        Reply
        1. Rebekah M

          Yes, I tried it when I first got here, but that was some version without caffeine. Could never find the caffeine version in QC.

          Like you say; today I would go into some sugar stupor if I’d try 🙂

          Reply

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