I like logos … I like to look at them, appreciate the creativity that lies behind … and sometimes also to figure out the thought process that led to this. FedEx is a great example in my books … I didn’t see the arrow right away.
I like to think about the way they work themselves into our heads and minds. That takes an immense amount of work … one brand even has its own key on my keyboard [that’s not entirely true — it’s not a key, I have to hit ALT + SHIFT + K to get it 🙂 ].
In my browser I have a bar with bookmarks. I know that this is Flickr, I don’t need the word … that whole bar is full of little icons like that [well, in Safari it isn’t actually a bar, but anyway], and I know them all.
Imagine all the psychology it takes to create a trusted brand! Apple and Coca-Cola has been going back and forth between the first and second place in most recognized brands.
I would have loved to be this creative, and I admire the logo creators. Here’s my all time favourite — wish it was me who created it 🙂