The URL/web address to my blog is http://purringly.me. I typed in the word “purringly” and did a Google search. Oodles of hits. Not until on the third page did my blog show up.
Then I went to bing.com and did the same thing. My blog showed up in third place! Wow … that’s quite the difference, huh?!
This doesn’t really bother me — it’s not as if I was going to make a brand for myself … I’m not selling anything.
Here in Canada we have a show on national TV called Dragons Den. Five wealthy “dragons” … multi-millionaires really, invest their own money in ideas or products that hopeful entrepreneurs pitch to them. There’s a similar show in the US but I forget the name of it. I think our Canadian Kevin O’Leary is in the American version too.
Most of the time, the ideas are plain silly and it’s unfathomable how seemingly sane people have wasted hundreds of thousands of dollars on this junk .. even mortgaged their own homes!
Nevertheless, every now and then something really good comes up. While I was doing my own Google search for my blog name, I was thinking about all the money and effort that’s put into a good brand … before you have managed to get it in to people’s minds and psyche … even made it a trustworthy brand! That must take millions of bucks.
When I first came to Canada, everything was new to me … take appliances, for example. Maytag didn’t mean anything at all to me! I remember, we were going to buy a new coffee machine … «Hamilton Beach?! What’s that … is that good?», I asked Gerry. In the food aisles, I didn’t have any thoughts though … there, it was pretty much the same familiar products 😉 Cosmetics, soap and shampoo too.